Martha Cristina Garza - The Luxury Brand Strategist

BRAND STRATEGY , VISUAL BRAND IDENTITY,
PODCAST COVER, BRAND COLLATERAL,
WEBSITE COPYWRITING, CASE STUDIES

Unbounded
potential

context & brief/

After almost a decade in business Catherine Wood wanted to reinvent her brand & business. Build something that truly reflected her brilliance, heart, and expertise as an MCC coach for big-hearted entrepreneurs.

a snap of catherine's website with a mockup of a phone showcasing catherine's podcast cover

A photo of a barefoot woman smiling - part of unbounded potential website

screenshot of unbounded potential showcasing catherine's guide on boundaries - a set of pages one on top of the other - bright pink background

THE RESULT: AN ELEVATED BRAND THAT REFLECTS THE FOUNDER'S HEART AND VIBRANCY.

The prosperous empath - podcast cover - THE PROSPEROUS EMPATH written next to a smiling woman wearing a long flower dress

Unbounded potential stationary - an envelope, a folder, and a business card

BRAND STRATEGY, VISUAL BRAND IDENTITY,
PACKAGING, TAGLINES

NIMEÑO

context & brief/

When the founder of Nimeno reached out to us with a vision, we were fired up by it. The beautiful logo & symbol came from his story: he dreamed of being a baker when he was a five year old boy growing up in Nimes, France. He loved walking with dad (hence the lifted hand) to pick up the morning, and the evening baguette, after a decade in hospitality in Switzerland, France, and New York City - he is making his dream a reality in Tulum, Mexico and bringing the tradition of the French Boulangerie to the Riviera Maya.

THE PROCESS/

Bringing Alexis' mission to the world started by spending three days together working on the brand strategy, which was the foundation for the outstanding visual brand identity.

Once the strategy, key brand messaging, and visual brand identity came together they had all the tools needed to start the construction process of the beautiful and welcoming café.
‍

THE RESULT/

A beautiful brand that tells a story, stands out from the crowd, and its ready to launch powerfully.

BRAND STRATEGY,
VISUAL IDENTITY DESIGN,
MARKETING COLLATERAL

CULTURE
REFINERY

context & brief/

Denitresse came to us with a challenge: To build a magnetic & elevated brand for her new consultancy: Culture Refinery, a global culture & training consultancy that partners with committed organizations to create equitable and inclusive spaces that allow all talent to thrive, authentically.

THE RESULT /

A brand that oozes elegance and excellence in every detail, just as the team behind Culture Refinery.

Culture Refinery debuted the brand in an international setting - in Barcelona, Spain. It was a launch for the books, and the stunning visual brand design was well received by the audience.

WORDS FROM THE FOUNDER/

"You are awesome! You and your team do awesome work and I can't imagine anyone else would have captured my vision and voice so well. Our international launch was a huge success and our brand work had a big part to play on it."
-Denitresse Ferrell, Founder & CEO of Culture Refinery

VISUAL IDENTITY DESIGN
LOGO, PATTERNS, ICONS

FIERCEIFIED

context & brief/

Lindsay Tramel-Jones is an expert website designer elevating the voices of the fiercest DEI Professionals in the world, she recently went through a renaming process and partnered with us to elevate her visuals to reflect the excellence, elegance, and fierceness of her work.

THE PROCESS/

As soon as we understood her positioning, the brand voice, and the vibe she wanted to convey - we fired up our process. The result? Pure magic.

The moment Lindsay saw the Stylescapes (our first step) she fell in love! Armed with the best feedback she sent us an amazing video that solidified the project. It was an easeful and collaborative process, Lindsay's brilliance and her team's excellence is truly reflected in her new visual brand identity. Now she is proudly and fiercely showing it off everywhere!

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WORDS FROM THE FOUNDER/

Finding the right words that gives justice to describing the work and experience of working with Martha Garza and her team was difficult because it was nothing short of amazing. From the onboarding email that gave you steps on how to prepare for the call and tools to shift your mindset as you embark on the branding journey with her and her team, you are not left with any questions unanswered or confusion. They set the stage for the end result that you’re going to receive when choosing to hire Martha and team as your brand whisperers. I asked for my brand to be modern, bold, and eloquent and it encompasses all those things due to their attention to detail and understanding of branding. The visual identity of Fierceified is breathtaking and edgy. It aligns with the work that we do and the clients that we serve. I can not recommend Martha Garza enough.

Hello,

happy

to meet

you

I CONNECT BUSINESS
LEADERS WITH THE JOY, IMPACT, AND POSSIBILITY Of THEIR WORK.

I BELIEVE THAT LUXURY
SHOULD BE JOYFUL, DIVERSE, MULTIFAcETED, AND HUMAN.

LET ME UNCOVER YOUR UNIQUE POSITIONING AND CRAFT THE MESSAGING
& VISUALS THAT SET
YOUR BRAND APART.

I SUPPORT

FOUNDERS

AS THEY CREATE

BRILLIANT

unique

DARING

ELEVATED

LUXURY BRANDS

GRATEFUL

FOR THE BEST

CLIENTS

get in

touch

Hello,

happy

to meet

you

I CONNECT BUSINESS LEADERS WITH THE JOY, IMPACT, AND POSSIBILITY Of THEIR WORK.

I BELIEVE THAT LUXURY SHOULD BE JOYFUL, DIVERSE, MULTIFAcETED, AND HUMAN.

LET ME UNCOVER YOUR UNIQUE POSITIONING AND CRAFT THE MESSAGING & VISUALS THAT SET YOUR BRAND APART.

I SUPPORT

FOUNDERS

AS THEY CREATE

BRILLIANT

unique

DARING

ELEVATED

LUXURY BRANDS

GRATEFUL

FOR THE BEST

CLIENTS

get in

touch

Unboundedpotential

NIMEÑO

CULTUREREFINERY

FIERCEIFIED

I CONNECT BUSINESS
LEADERS WITH THE JOY, IMPACT, AND POSSIBILITY Of THEIR WORK.

I BELIEVE THAT LUXURY
SHOULD BE JOYFUL, DIVERSE, MULTIFAcETED, AND HUMAN.

LET ME UNCOVER YOUR UNIQUE POSITIONING AND CRAFT THE MESSAGING
& VISUALS THAT SET
YOUR BRAND APART.

Unbounded
potential

CULTURE
REFINERY